Report
What this chapter covers
Report is an analysis page where conma automatically puts together your account performance — the kind of report someone used to compile by hand. It bundles what happened this period (week/month) — performance, top-performing content, follower changes — into an easy-to-read flow you can view right in the app. If you need to, download it as an 'Analysis PDF' to use as reporting material for advertisers, executives, or your team.
3.1When to use it
You can already see all the numbers in Insight, but turning them into a "this week's report" takes real work every time. Report does that compiling for you.
| The problem | What Report does |
|---|---|
| Half a day spent moving weekly/monthly performance into a table and adding commentary | Auto-compiles this period's performance — plus interpretation |
| So many numbers, not sure what to look at first | Leads with the 3 most important lines first |
| Can't explain why something did well | Shows the reasoning behind why each TOP post performed well |
| Need reporting material for advertisers or executives | Download as an 'Analysis PDF' to attach |
3.2How is it different from Insight?
Insight and Report show the same data in different ways. Insight is the live screen you dig into yourself; Report is the analysis page that compiles a fixed point in time on your behalf.
| Insight | Report | |
|---|---|---|
| Format | Live dashboard | Snapshot page for a fixed period |
| How it's created | Refreshes with the latest data every time you open it | Generated when you request it, using credits |
| How to use it | Explore by adjusting graphs and periods yourself | Read the compiled report top to bottom |
| Data scope | You choose the period and metrics | Wraps up one whole period (week/month) |
| What it answers | "How's this metric doing right now? Why?" | "What happened this week (month), and how do I report it?" |
| Use | A screen you dig into | Read in the app, share as an 'Analysis PDF' |
So when do you look at which?
| Use this → Insight | Use this → Report |
|---|---|
| When you want to dig into something right now (why did this post pop off? why did followers drop yesterday?) | When you need a document that recaps the whole week/month to report to advertisers or your team |
The two aren't competing with each other. Think of Report as turning what you found in Insight into a finished report.
3.3Weekly report vs. monthly report
You can get reports in two flavors: weekly and monthly. The structure is the same, but the comparison basis and a few sections differ.
| Weekly report | Monthly report | |
|---|---|---|
| Period | The past 7 days | The past calendar month |
| Compared against | The prior 7 days | The previous month + long-term trend since connecting |
| Sections unique to this period | Daily (day-of-week) trend · trend over the last 8 weeks | Detailed month-over-month comparison · category/event breakdown |
| When to check it | Reviewing this week's operations | Closing out and reporting the month |
Included in both: the top 3 highlights · performance (vs. previous period) · account and follower growth · full list of published posts · TOP post analysis · posting timing · follower demographics.
3.4How to get a report
Reports don't accumulate automatically. Choose the period you want and click 'Get report' — credits are deducted and the report is generated. Once created, a report stays in the list and you can revisit it anytime.
- Types: Weekly (last week) · Monthly (last month)
- What's included: performance · content analysis · posting timing · follower analysis (all based on your account)
- Once you have at least one report, 'Report' appears in the left-hand menu.
3.5Reading the report screen
Opening a report shows your list of created reports on the left, the report body in the center, and a table of contents on the right. Use the 'Analysis PDF' button in the top right to download the report you're currently viewing.
The body is organized top to bottom in this order.
- Top 3 highlights: the 3 most important things from this period, summarized
- This period's performance (vs. previous period): reach, engagement, net follower growth, and post count as cards, compared to the previous period
- Account profile: follower and post counts, follower growth over the last 30 days
- Performance summary: totals and averages for reach, views, interactions, saves, and shares
- Performance by format: Reels vs. Feed comparison
- Growth engine & discovery paths: the posts and hashtags that drove reach
- TOP posts: your best-performing posts and why they did well
- Posting timing: the days and times that performed best
- Follower demographics: gender, age, region
3.6How to use it
| When | How |
|---|---|
| Weekly | Dig deep into this week with the weekly report |
| Monthly | Close out last month with the monthly report |
| For reporting | Download as an 'Analysis PDF' and attach it for advertisers, executives, or your team |
| Managing multiple accounts | Switch accounts to check each client's report |
3.7Report is a Plus-only feature
Report unlocks on the Plus plan. On the free plan, the Report menu is locked; upgrading to Plus unlocks both weekly/monthly reports and 'Analysis PDF' downloads.
Check performance yourself by digging into accounts and posts in Insight, then open Report on Plus to have it finished into a report for you.
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