Insight
What this chapter covers
Whether your followers grew or shrank, which day your reach spiked, who your followers actually are — Insight pulls scattered numbers together into one screen. It's split into an Account tab for overall trends and a Posts tab for the performance of individual posts.
Insight visualizes Instagram's official data by date so you can see "what happened" at a glance. AI writes out the period's key changes in plain sentences, and continues on to show who your followers are (gender, age, country).
2.1Before you start
- Instagram integration must be complete. Once connected, data starts accumulating with no extra setup needed.
- Use the tabs at the top of the screen to switch between Account and Posts.
Right after connecting, you may see a "Collecting initial data" screen. Data is still being pulled from Instagram, so refresh after a bit and the charts will fill in.
2.2Account insight
From top to bottom, the screen is laid out like this.
Follower makeup at a glance
The top strip summarizes which countries and age groups your followers are concentrated in. Click 'View distribution chart' for detailed graphs of gender, age × gender, and country breakdowns.
Follower makeup (gender, age, country) is only available for accounts with 100+ followers, per Instagram policy. If you're under 100, this section may appear empty.
Pick a period and view account trends
Choose a period from the top toolbar (you can also set a custom date range) to see totals for reach, total interactions, accounts engaged, and profile visits over that period. Above that, AI summarizes "what happened during this period" in one sentence. You can also download this data as an Excel file via 'Download' on the right.
Reading follower growth and engagement
- Follower growth: shows new followers and lost followers separately. Instead of just "+50," you see the real structure — "120 new followers − 70 unfollows = 50 net growth."
- Engagement: compares how total interactions, saves, shares, and engagement rate moved over time, in a graph.
Why look at new followers and unfollows separately? Looking only at net growth makes it easy to think "great, it grew" and move on. But if you have a lot of new followers and a lot of unfollows too, it's a sign you're bringing people in but not keeping them — a good time to check your content topics or tone.
Finding reach trends and the posts driving them
Shows how reach (the number of people who saw your posts) moved day by day, in a graph. Below the graph, that day's posts are shown aligned to the date, so you can immediately see which post drove the reach. Hover over the graph (tap on mobile) to see that day's value.
Checking TOP posts and AI analysis
- TOP 5 posts for the period: ranks the 5 posts with the most engagement during that period.
- AI analysis: conma pulls out noteworthy changes — like "reach was 3x the usual on this day" — as sentences with dates attached. You catch the important shifts first without digging through the numbers yourself.
2.3Post insight
Switch to the Posts tab and your posts are organized into a table. Find what you're looking for with caption search, type filters, and sorting (likes, saves, reach, engagement rate, etc.). Click a post to open its detail panel.
The detail panel shows how far the post spread (views, reach, watch time), how well it was received (interactions, likes, comments, shares, saves), and profile visits, and compares it against the average for the same post type — so you can judge whether "this one did well."
Posts older than 30 days no longer auto-refresh their daily trend. Figures after that reflect the last time they were viewed.
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